M O O N   &   B A C K   M A R K E T I N G

White Sheet



Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.

A logo is much more than just an image and it is a point of recognition for clients and an important foundation for the branding of your company and the entire brand architecture.

It is often said that customers form an opinion about a company within a fraction of seconds and a well-designed logo is an easy way to convey to potential and target customers that your business is professional, trustworthy, and provides quality goods or the best levels of customer service and overall experience.


When you provide good service or product, positive word-of-mouth can be spread your business. A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful.

Living in the digital world, a website is crucial for any business. If you have a business and don’t have a website, you are probably losing out on opportunities for your business. A website can be used to accomplish many different marketing strategies to help your business grow. 

Brand identity includes brand names, logos, positioning, brand associations, and brand personality. A good brand name gives a good first impression and evokes positive associations with the brand. A positioning statement tells, in one sentence, what business the company is in, what benefits it provides and why it is better than the competition.


Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.


80% of accounts follow a business on Instagram, 60% learn about a product or service on Instagram, and 75% take action after being inspired by a post.

It’s all too easy to go straight to getting your social media profiles up and running without thinking of what you want to achieve. It’s important to create a strategy that contain everything you want to achieve on social media.


Make sure to have an strategy on place for resources needed to manage social media. Use of a platform to manage the publications, etc.

Are you monitoring and responding to conversations about your brands? We make sure to engage with people talking about your brand.


A website redesign instantly improves your Google visibility and gives you an ultra edge over your competitors. Google periodically updates its algorithms and one must comply with these updates while revamping the website.

Over half of all web traffic is generated by mobile users. If your website doesn’t load quickly and properly for them, they’re going to go elsewhere. A responsive, modern website is one of the best investments you can make.

In general, a website should go through a redesign every 1.5 to 2.5 years, depending on the company and industry they are in. A fresh, new site is needed to ensure the website is convenient and easy for users to navigate. An older website can also decrease your credibility among users.


Ecommerce can be defined as the buying and selling of goods electronically online. Its popular because of the many benefits of e-business -internet marketing, electronic funds transfer, mobile commerce – this is broken up into two parts.

  • Online retail shopping that goes directly to consumers through mobile apps, websites and even voice assistants, chats, chatbots etc.

  • Sellers being a part of online marketplaces where many third-party sales take place.


Advantages of ecommerce

1. Faster buying process
2. Store and product listing creation
3. Cost reduction
4. Affordable advertising and marketing
5. Flexibility for customers
6. No reach limitations
7. Product and price comparison
8. Faster response to buyer/market demands
9. Several payment modes